How many tabs does a social media manager need? As many as it takes. 😂

If you`ve ever wondered what we`re actually doing behind that screen, here`s a peek at our everyday browser lineup:

Canva — Creating graphics, carousels, and other visual content.
Agorapulse — Scheduling posts, monitoring content, and checking analytics.
Airtable — Writing, organizing, and managing content.
Google Drive — Sharing assets and collaborating with clients and our team.
Calendar — Keeping track of meetings, deadlines, events, and everything happening in between.

And yes... There are probably 17 other tabs open, too. 😅

Social media may look like one job from the outside, but there`s a whole ecosystem of tools working behind every post.

How many tabs do you have open right now?

#ObtainCreative #SocialMediaManager #BehindTheScenes #DigitalMarketing #ContentCreation #MarketingLife

New Mexico’s creative economy isn’t just growing, it’s getting more connected.

The New Mexico Creative Industries Division Director, Shani Harvie, is sharing the programs, resources, and opportunities helping creatives across the state build, connect, and grow.

One thing we loved hearing about? The connections happening across the state. CreativeCon brought together creatives from six regions of New Mexico to meet each other, discover new collaborators, and learn about the people and organizations doing interesting work in their own communities.

Swipe through to hear from Shani about the resources she wants more New Mexicans to know about, what CreativeCon has taught the Division, and what’s coming next.

Follow the New Mexico Creative Industries Division to stay connected to upcoming opportunities for New Mexico’s creative community.

#CreativeEconomy #CreativeIndustries #NMCreatives #EconomicDevelopment #CommunityHighlight #ObtainCreative @nmeconomicdev @nmcreativediv

Are you reading the right social media metrics?

Likes are easy to notice, but they don`t always tell the whole story. If you`re measuring whether your content is actually connecting, look a little deeper:

Saves — Did people find it useful enough to come back to?
Shares — Did they find it valuable enough to pass along?
Watch time — Did your content hold their attention?
Profile visits — Did it make them curious enough to learn more?

Likes still have their place. But a post with fewer likes can sometimes be doing more for your strategy than a post with a big like count.

The real question isn`t "How many people liked this?" It`s "What did people do next?"

Swipe through for a quick metric checkup. 💛

#ObtainCreative #SocialMediaTips #SocialMediaAnalytics #ContentStrategy #DigitalMarketing #MarketingTips

The strongest 2027 communications plans won`t start in January.

Planning season is one of the most valuable times of the year. Not because you`re creating next year`s content calendar, but because you`re deciding where your communications should take your organization.

Before jumping into 2027 planning, take a step back and ask the bigger questions:

✓ What`s actually working?
✓ Where are the gaps?
✓ Which stories still need to be told?
✓ What does success look like next year?

The answers will shape a communications strategy that`s intentional, measurable, and aligned with your mission.

#ObtainCreative #ObtainKnowledge #PlanningSeason #ContentStrategy #SocialImpactMarketing #SocialMediaStrategy

The secret ingredient is always people. 💛

You can have the perfect recipe.

A great event.
A thoughtful strategy.
A beautiful venue.
All the right ingredients.

But what makes people remember it? The people.

The person who makes you feel welcome.
The team member who goes the extra mile.
The community that shows up.
The stories shared around the table.

Marketing works the same way. At Obtain, we can build the strategy, create the content, and help tell the story. But the people behind the work are what give it meaning because the best marketing doesn`t just reach people.

It makes people feel like they belong, and that`s an ingredient we never want to leave out.

#ObtainCreative #MarketingStrategy #CommunityMarketing #PeopleFirst #Storytelling #DigitalMarketing