When was the last time you looked at your social media through your audience’s eyes?

Not as the person who knows the mission, or wrote the caption, or understands every program, acronym, and internal priority.

As someone landing on your page for the first time.

A quick social media audit can show you whether your content is actually helping people understand who you are, what you do, who you serve, and how they can connect with your work.

A strong social media presence:
Should be clear.
Should be accessible.
Should tell a story.
Should make your mission easy to recognize.
Should help your audience know what to do next.

Scroll through for a quick audit you can do in 10 minutes.

#ObtainCreative #ObtainKnowledge #SocialImpactMarketing #SocialMediaAudit #SocialMediaTips #ContentStrategy #DigitalMarketingTips #CommunityEngagement

A successful event doesn`t start on event day. It starts with a simple "SAVE THE DATE."

One of our favorite parts of working with @argentaarts is helping build excitement long before the first guest arrives. From Save the Date reels and even reminders to volunteer recruitment, day-of coverage, and post-event recaps, every piece plays a role in bringing the community together.

But our job doesn`t end when the event begins.

You`ll often find us walking the event, capturing photos and videos, sharing Stories in real time, and celebrating the people who make Argenta such a vibrant place. Then, once it`s over, we keep the momentum going with recap content and invitations to join the next event.

Because great marketing isn`t just about promoting an event. It`s about creating anticipation, celebrating community, and giving people a reason to come back again and again.

That`s how momentum is built. 💛

#ObtainCreative #ArgentaArtsDistrict #CommunityMarketing #EventMarketing #Storytelling #NonprofitMarketing

Sometimes the best social media tools are already built into the app.

Two Instagram features we think more organizations should be using:

Scheduled Posts
Planning ahead means less last-minute scrambling and more time to focus on creating thoughtful content. Whether you`re taking a vacation or preparing for a busy event, scheduling helps you stay consistent.

Collaborative Posts
Working with a partner, sponsor, or community organization? Invite them as a collaborator so the post appears on both accounts, helping you reach new audiences while celebrating the partnership together.

Simple features like these can save time, expand your reach, and make managing social media a little easier.

Swipe through to see why these two tools have become part of our regular workflow.

#ObtainCreative #InstagramTips #SocialMediaManager #ContentStrategy #DigitalMarketing #MarketingTips

Have you ever made a recipe more than once?

The first time, you follow it exactly. The second time, you add a little more garlic, less salt, or bake it a little longer because you know what works for your taste.

Marketing works the same way.

A strategy isn`t meant to stay exactly the same forever. As platforms evolve and audiences change, the best marketers pay attention, make adjustments, and keep improving.

Lately, we`ve been refining our own "recipe" by creating more thoughtful carousels, leaning into storytelling, focusing on content people save and share, and prioritizing quality over quantity.

The ingredients haven`t changed. We`re still leading with strategy, creativity, and community. We`re just adjusting the recipe based on what today`s audience is hungry for.

The best marketing isn`t about getting it perfect the first time. It`s about tasting, learning, and making it even better the next time around.

What`s one adjustment you`ve made lately that`s made a bigger impact than you expected?

#ObtainCreative #ContentStrategy #DigitalMarketing #SocialMediaTrends #MarketingTips #CreativeStrategy