WHO WE ARE
— A National Social Impact-Focused Digital Marketing Agency with a Hub in Northern New Mexico —
Obtain Creative offers over 30 years of combined experience working with nonprofits and government agencies — as well as large national and international brands across a variety of industries.
Our team focuses on data-backed strategies with attention to detail, starting with a deep dive into your organization’s goals to inform our work together. Through the years, we found our best client relationships involve ones with passionate, purpose-driven teams who don’t shy away from getting into the nitty gritty and coming up with a robust, meaningful strategy (we take care of that 😉).
We also offer a free site and online presence evaluation, giving you a sneak peek of the value we can offer. Just visit the “Free SEO & Site Evaluation” page, fill in three simple fields, and we’ll send it your way.
*We process these individually, so please give us a full business week to receive and return yours. There is no automation here. Told you we were different.
If we sound like a good fit for your organization, please reach out to schedule a call or Zoom with our team. We look forward to serving you! Thanks for checking us out!
A National Social Impact-Focused Digital Marketing Agency with a Hub in Northern New Mexico.
Obtain Creative offers over 30 years of combined experience working with nonprofits and government agencies — as well as large national and international brands across a variety of industries.
Our team focuses on data-backed strategies with attention to detail, starting with a deep dive into your organization’s goals to inform our work together. Through the years, we found our best client relationships involve ones with passionate, purpose-driven teams who don’t shy away from getting into the nitty gritty and coming up with a robust, meaningful strategy (we take care of that 😉).
We also offer a free site and online presence evaluation, giving you a sneak peek of the value we can offer. Just visit the “Free SEO & Site Evaluation” page, fill in three simple fields, and we’ll send it your way.
*We process these individually so please give us a full business week to receive and return yours. No automation here. Told you we were different.
If we sound like a good fit for your organization, please reach out to schedule a call or Zoom with our team. We look forward to serving you! Thanks for checking us out!
FEATURED IN
FOUNDER & CEO
Ash Steele, Founder & CEO
Ash Steele is the Founder and CEO of Obtain Creative, a women-led marketing agency based in the high desert of Northern New Mexico. With over 15 years of experience, Ash brings a unique balance of creative vision and analytical strategy to every project — a blend honed over a career that’s spanned national publications, scrappy startups, and global brands.
She began her journey in Los Angeles in 2008, working in editorial and art direction at 944 Magazine, before diving deep into the world of digital marketing at tech-forward startups in Denver. There, she expanded her expertise across design, copywriting, SEO, web development, and social media — eventually leading entire digital departments at national agencies. But the glossy surface of mainstream marketing left her wanting more.
In founding Obtain Creative, Ash created the agency she wished she’d seen earlier: one rooted in empathy, integrity, and the radical belief that creative work can be both strategic and soul-filled. Today, she leads a diverse, all-female team focused on elevating purpose-driven clients across sectors like education, conservation, and social equity.
At the heart of her leadership is a deep commitment to women mentoring women. Ash knows the power of being seen and supported — and she’s passionate about offering a hand to the next generation of changemakers. Got a marketing question? Ask Ash — she’s always happy to help.
Ash Steele, Founder & CEO
DIRECTOR of CLIENT SERVICES
Maggie Binner, Director of Client Services
Maggie has a background in marketing and business operations, working across multiple industries. If you need something communicated and organized *really well*, Maggie has your back.
Maggie describes herself as creative, resourceful, empathetic, and kind — and likes to think she’s the funniest in her family. 😆 Maggie is a wife and mother of 3 kiddos, and a huge advocate for fostering and adoption. Her passions include fitness, Disney, iced coffee, and all things true crime.
Maggie Binner, Director of Client Services
SOCIAL MEDIA MANAGER
Sheila Martin, Social Media Manager
Sheila brings 10+ years of customer service and administration experience to the team, working across multiple industries, including government. — Helping others has always been a passion of hers. Sheila is new to marketing but has an eye for photography and a way with words.
She loves that marketing has given her the freedom to share her creativity. She hopes to flourish in this industry and to help clients make an impact on their communities.
Sheila is bubbly, with a big personality, loves to laugh, cook, make charcuterie boards and bread, hang out with friends, and spend time with her husband (Austin) and daughter (Isabella).
Sheila Martin, Social Media Manager
VIDEOGRAPHER
Alison Johnson, Videographer
Alison has a background in filmmaking, media arts, and nonprofit work, with experience in education, human rights, and community storytelling. She’s passionate about creating media that matters—projects that spark social change, build community, and foster meaningful human connection. She believes in the power of storytelling and technology to heal, empower, and inspire.
A lover of all things nostalgic, Alison finds joy in vintage cameras, old photographs, and vinyl records. She loves to dance, rock climb, play video and board games, and go on hikes with her big, goofy dog, Ripley.
Alison Johnson, Videographer
How many tabs does a social media manager need? As many as it takes. 😂
If you`ve ever wondered what we`re actually doing behind that screen, here`s a peek at our everyday browser lineup:
Canva — Creating graphics, carousels, and other visual content.
Agorapulse — Scheduling posts, monitoring content, and checking analytics.
Airtable — Writing, organizing, and managing content.
Google Drive — Sharing assets and collaborating with clients and our team.
Calendar — Keeping track of meetings, deadlines, events, and everything happening in between.
And yes... There are probably 17 other tabs open, too. 😅
Social media may look like one job from the outside, but there`s a whole ecosystem of tools working behind every post.
How many tabs do you have open right now?
#ObtainCreative #SocialMediaManager #BehindTheScenes #DigitalMarketing #ContentCreation #MarketingLife
New Mexico’s creative economy isn’t just growing, it’s getting more connected.
The New Mexico Creative Industries Division Director, Shani Harvie, is sharing the programs, resources, and opportunities helping creatives across the state build, connect, and grow.
One thing we loved hearing about? The connections happening across the state. CreativeCon brought together creatives from six regions of New Mexico to meet each other, discover new collaborators, and learn about the people and organizations doing interesting work in their own communities.
Swipe through to hear from Shani about the resources she wants more New Mexicans to know about, what CreativeCon has taught the Division, and what’s coming next.
Follow the New Mexico Creative Industries Division to stay connected to upcoming opportunities for New Mexico’s creative community.
#CreativeEconomy #CreativeIndustries #NMCreatives #EconomicDevelopment #CommunityHighlight #ObtainCreative @nmeconomicdev @nmcreativediv
Are you reading the right social media metrics?
Likes are easy to notice, but they don`t always tell the whole story. If you`re measuring whether your content is actually connecting, look a little deeper:
Saves — Did people find it useful enough to come back to?
Shares — Did they find it valuable enough to pass along?
Watch time — Did your content hold their attention?
Profile visits — Did it make them curious enough to learn more?
Likes still have their place. But a post with fewer likes can sometimes be doing more for your strategy than a post with a big like count.
The real question isn`t "How many people liked this?" It`s "What did people do next?"
Swipe through for a quick metric checkup. 💛
#ObtainCreative #SocialMediaTips #SocialMediaAnalytics #ContentStrategy #DigitalMarketing #MarketingTips
The strongest 2027 communications plans won`t start in January.
Planning season is one of the most valuable times of the year. Not because you`re creating next year`s content calendar, but because you`re deciding where your communications should take your organization.
Before jumping into 2027 planning, take a step back and ask the bigger questions:
✓ What`s actually working?
✓ Where are the gaps?
✓ Which stories still need to be told?
✓ What does success look like next year?
The answers will shape a communications strategy that`s intentional, measurable, and aligned with your mission.
#ObtainCreative #ObtainKnowledge #PlanningSeason #ContentStrategy #SocialImpactMarketing #SocialMediaStrategy
The secret ingredient is always people. 💛
You can have the perfect recipe.
A great event.
A thoughtful strategy.
A beautiful venue.
All the right ingredients.
But what makes people remember it? The people.
The person who makes you feel welcome.
The team member who goes the extra mile.
The community that shows up.
The stories shared around the table.
Marketing works the same way. At Obtain, we can build the strategy, create the content, and help tell the story. But the people behind the work are what give it meaning because the best marketing doesn`t just reach people.
It makes people feel like they belong, and that`s an ingredient we never want to leave out.
#ObtainCreative #MarketingStrategy #CommunityMarketing #PeopleFirst #Storytelling #DigitalMarketing
