WHO WE ARE
Your work matters. Let’s make sure people understand why.
Obtain Creative is a women-led creative agency based in Northern New Mexico, partnering with nonprofits, government programs, educational institutions, arts and cultural organizations, foundations, and purpose-driven businesses across the country.
We build strategies. We manage social media. We develop websites, dig into analytics, write stories, study audiences, and chase down SEO opportunities.
But underneath all of that is something simpler. We help good organizations communicate like humans.
Because your mission isn’t content. The people behind it are. The communities you serve are. The stories unfolding every day because of your work are.
Our job is to find those stories, understand why they matter, and build the strategy that helps the right people find them.
Your work matters. Let’s make sure people understand why.
Obtain Creative is a women-led creative agency based in Northern New Mexico, partnering with nonprofits, government programs, educational institutions, arts and cultural organizations, foundations, and purpose-driven businesses across the country.
We build strategies. We manage social media. We develop websites, dig into analytics, write stories, study audiences, and chase down SEO opportunities.
But underneath all of that is something simpler. We help good organizations communicate like humans.
Because your mission isn’t content. The people behind it are. The communities you serve are. The stories unfolding every day because of your work are.
Our job is to find those stories, understand why they matter, and build the strategy that helps the right people find them.
Small by Design. Serious About the Work.
We’re not trying to become the biggest agency in the room.
We’d rather be the team our clients are genuinely relieved to have in the room.
Our size allows us to stay curious, responsive, flexible, and deeply connected to the work we take on. Our clients aren’t passed through layers of people who barely know their organization.
We know your work. We know what you’re trying to accomplish. And we know why it matters.
That means honest conversations, thoughtful recommendations, transparent reporting, plenty of questions, and occasionally telling you that you probably don’t need the thing you thought you needed.
We’re not here to sell you more marketing.
We’re here to help you make better decisions about it.
FOUNDER & CEO
Ash Steele, Founder & CEO
Ash Steele is the Founder and CEO of Obtain Creative, a women-led marketing agency based in the high desert of Northern New Mexico. With over 15 years of experience, Ash brings a unique balance of creative vision and analytical strategy to every project—a blend honed over a career that’s spanned national publications, scrappy startups, and global brands.
She began her journey in Los Angeles in 2008, working in editorial and art direction at 944 Magazine, before diving deep into the world of digital marketing at tech-forward startups in Denver. There, she expanded her expertise across design, copywriting, SEO, web development, and social media—eventually leading entire digital departments at national agencies. But the glossy surface of mainstream marketing left her wanting more.
In founding Obtain Creative, Ash created the agency she wished she’d seen earlier: one rooted in empathy, integrity, and the radical belief that creative work can be both strategic and soul-filled. Today, she leads a diverse team focused on elevating purpose-driven clients across sectors like education, conservation, and social equity.
At the heart of her leadership is a deep commitment to women mentoring women. Ash knows the power of being seen and supported, and she’s passionate about offering a hand to the next generation of changemakers. Got a marketing question? Ask Ash. She’s always happy to help.
Ash Steele, Founder & CEO
DIRECTOR of CLIENT SERVICES
Maggie Binner, Director of Client Services
Every creative team needs someone who can see both the people and the moving pieces.
For Obtain, that’s Maggie.
With a background spanning marketing, business operations, and client services, Maggie is the connective tissue between our clients and our creative team. She keeps projects moving, communication clear, expectations aligned, and approximately 847 tiny details from disappearing into the void.
More importantly, she makes people feel taken care of.
Maggie brings empathy, resourcefulness, organization, and humor to her work—and is often the person asking the question that makes a complicated situation suddenly feel manageable.
Maggie Binner, Director of Client Services
SOCIAL MEDIA MANAGER
Sheila Martin, Social Media Manager
Sheila understands something fundamental about social media: behind every account is a person trying to connect with another person.
She brings creativity, curiosity, warmth, and a strong instinct for storytelling to the clients she manages, helping translate complex missions and programs into content people can actually understand—and want to engage with.
Her background in customer service, administration, and government gives her an especially valuable perspective when working with organizations balancing lots of stakeholders, details, and competing priorities.
And she’s usually bringing some joy into the room while she’s at it.
Sheila Martin, Social Media Manager
VIDEOGRAPHER
Alison Johnson, Videographer
Alison has a background in filmmaking, media arts, and nonprofit work, with experience in education, human rights, and community storytelling. She’s passionate about creating media that matters—projects that spark social change, build community, and foster meaningful human connection. She believes in the power of storytelling and technology to heal, empower, and inspire.
A lover of all things nostalgic, Alison finds joy in vintage cameras, old photographs, and vinyl records. She loves to dance, rock climb, play video and board games, and go on hikes with her big, goofy dog, Ripley.
Alison Johnson, Videographer
FEATURED IN
Our team had a blast color hunting in New England
#TeamRetreat #ObtainCreative #ColorHunting #FallInNewEngland
Maybe they’re not dead yet.
Before you brainstorm another 20 content ideas, go dig through your content graveyard.
That interview you never posted.
The B-roll that didn’t make the Reel.
The FAQ buried in your notes.
Photos from an event six months ago.
The carousel you started and never finished.
Not every content idea has an expiration date.
In fact, one of the smartest things you can do is revisit old ideas with new information. Check your analytics. Look at what your audience is engaging with now. Pay attention to shifts in your industry and how people are consuming content.
An idea that didn’t make sense six months ago might be a perfect fit today.
Of course, some things should stay buried. If the trend is dead, please let it rest.
But before you declare “we have nothing to post,” check the graveyard. You might have some content worth resurrecting.
#DigitalMarketingTips #SocialMediaTips #RepurposeContent #ContentGraveyard #DigUpYourContent #MarketingAfterDark #ObtainKnowledge #ObtainCreative
A little glimpse into life outside of Obtain. ✨
Hi friends, Sheila here! I recently got to take one of our favorite family trips yet, exploring Yellowstone National Park, Grand Teton National Park, Bozeman, Montana, Jackson, Wyoming, and Victor, Idaho.
And wow. There really aren`t enough words to describe how beautiful this part of the country is. The mountains, lakes, wildlife, sunsets, and just being surrounded by so much open space made this trip feel a little magical.
We even got to see some pretty incredible wildlife along the way, including elk, a bear, and moose! 🐻🫎
But honestly, my favorite part wasn`t any one place we visited. It was getting to experience all of it together as a family. Belly was the perfect little travel buddy, and having that uninterrupted time together made the trip even more special.
We also got to celebrate two of our dear friends as they got married in one of the most beautiful places we`ve ever been. Getting to celebrate their love while surrounded by these mountains was something we`ll never forget.
One week, three states, a whole lot of family time, and memories we`ll be talking about for years.
Safe to say, we`re officially a mountain family. 😂
#ObtainCreative #MeetSheila #LifeAtObtain #FamilyTravel #Yellowstone #GrandTeton #Bozeman #JacksonWyoming #VictorIdaho #Montana #Wyoming #Idaho #FamilyVacation #MountainLife
We`ve been placed under a spell...🔮
The Obtain team will be OOO October 14-18 for our annual retreat in Boston + Salem!
We`ve got the content scheduled, the bags packed, and we`re ready to disappear for a little team time.
See you when we get back! ✨
#ObtainCreative #TeamRetreat #OOO #Boston #Salem
Hey friends, Sheila here! I don`t know about y`all, but if I don`t save a content idea immediately, there`s a good chance it`s gone forever. 😅
As a social media manager, I`ve learned that inspiration can show up anywhere, so I save it before my brain moves on to the next thing.
- Instagram Saves: For posts, Reels, trends and ideas I want to revisit.
- Screenshots: For those "wait, this is a good idea" moments.
- Obtain Instagram Group Chat: Because sometimes the team finds something that immediately sparks an idea for Obtain or one of our clients.
- Notes app: For random ideas that pop into my head at the most inconvenient times.
Not every saved idea becomes a post, but when it`s time to create, having a little library of inspiration makes starting from scratch a lot easier!
Social media managers, where do you save your ideas before they disappear into the void?
#ObtainCreative #SocialMediaManager #ContentIdeas #ContentCreation #MarketingLife #CreativeProcess
