WHO WE ARE
Your work matters. Let’s make sure people understand why.
Obtain Creative is a women-led creative agency based in Northern New Mexico, partnering with nonprofits, government programs, educational institutions, arts and cultural organizations, foundations, and purpose-driven businesses across the country.
We build strategies. We manage social media. We develop websites, dig into analytics, write stories, study audiences, and chase down SEO opportunities.
But underneath all of that is something simpler. We help good organizations communicate like humans.
Because your mission isn’t content. The people behind it are. The communities you serve are. The stories unfolding every day because of your work are.
Our job is to find those stories, understand why they matter, and build the strategy that helps the right people find them.
Your work matters. Let’s make sure people understand why.
Obtain Creative is a women-led creative agency based in Northern New Mexico, partnering with nonprofits, government programs, educational institutions, arts and cultural organizations, foundations, and purpose-driven businesses across the country.
We build strategies. We manage social media. We develop websites, dig into analytics, write stories, study audiences, and chase down SEO opportunities.
But underneath all of that is something simpler. We help good organizations communicate like humans.
Because your mission isn’t content. The people behind it are. The communities you serve are. The stories unfolding every day because of your work are.
Our job is to find those stories, understand why they matter, and build the strategy that helps the right people find them.
Small by Design. Serious About the Work.
We’re not trying to become the biggest agency in the room.
We’d rather be the team our clients are genuinely relieved to have in the room.
Our size allows us to stay curious, responsive, flexible, and deeply connected to the work we take on. Our clients aren’t passed through layers of people who barely know their organization.
We know your work. We know what you’re trying to accomplish. And we know why it matters.
That means honest conversations, thoughtful recommendations, transparent reporting, plenty of questions, and occasionally telling you that you probably don’t need the thing you thought you needed.
We’re not here to sell you more marketing.
We’re here to help you make better decisions about it.
FOUNDER & CEO
Ash Steele, Founder & CEO
Ash Steele is the Founder and CEO of Obtain Creative, a women-led marketing agency based in the high desert of Northern New Mexico. With over 15 years of experience, Ash brings a unique balance of creative vision and analytical strategy to every project—a blend honed over a career that’s spanned national publications, scrappy startups, and global brands.
She began her journey in Los Angeles in 2008, working in editorial and art direction at 944 Magazine, before diving deep into the world of digital marketing at tech-forward startups in Denver. There, she expanded her expertise across design, copywriting, SEO, web development, and social media—eventually leading entire digital departments at national agencies. But the glossy surface of mainstream marketing left her wanting more.
In founding Obtain Creative, Ash created the agency she wished she’d seen earlier: one rooted in empathy, integrity, and the radical belief that creative work can be both strategic and soul-filled. Today, she leads a diverse team focused on elevating purpose-driven clients across sectors like education, conservation, and social equity.
At the heart of her leadership is a deep commitment to women mentoring women. Ash knows the power of being seen and supported, and she’s passionate about offering a hand to the next generation of changemakers. Got a marketing question? Ask Ash. She’s always happy to help.
Ash Steele, Founder & CEO
DIRECTOR of CLIENT SERVICES
Maggie Binner, Director of Client Services
Every creative team needs someone who can see both the people and the moving pieces.
For Obtain, that’s Maggie.
With a background spanning marketing, business operations, and client services, Maggie is the connective tissue between our clients and our creative team. She keeps projects moving, communication clear, expectations aligned, and approximately 847 tiny details from disappearing into the void.
More importantly, she makes people feel taken care of.
Maggie brings empathy, resourcefulness, organization, and humor to her work—and is often the person asking the question that makes a complicated situation suddenly feel manageable.
Maggie Binner, Director of Client Services
SOCIAL MEDIA MANAGER
Sheila Martin, Social Media Manager
Sheila understands something fundamental about social media: behind every account is a person trying to connect with another person.
She brings creativity, curiosity, warmth, and a strong instinct for storytelling to the clients she manages, helping translate complex missions and programs into content people can actually understand—and want to engage with.
Her background in customer service, administration, and government gives her an especially valuable perspective when working with organizations balancing lots of stakeholders, details, and competing priorities.
And she’s usually bringing some joy into the room while she’s at it.
Sheila Martin, Social Media Manager
VIDEOGRAPHER
Alison Johnson, Videographer
Alison has a background in filmmaking, media arts, and nonprofit work, with experience in education, human rights, and community storytelling. She’s passionate about creating media that matters—projects that spark social change, build community, and foster meaningful human connection. She believes in the power of storytelling and technology to heal, empower, and inspire.
A lover of all things nostalgic, Alison finds joy in vintage cameras, old photographs, and vinyl records. She loves to dance, rock climb, play video and board games, and go on hikes with her big, goofy dog, Ripley.
Alison Johnson, Videographer
FEATURED IN
History, but make it a little haunted.
If you’ve never been to El Rancho de las Golondrinas, fall might be the perfect excuse.
Just south of Santa Fe, Las Golondrinas is a 500-acre living history museum where you can actually step into New Mexico’s past. We’re talking historic buildings, traditional trades, agriculture, demonstrations, and stories tied to the people and land.
And in October, things get a little spookier.
Spirits of New Mexico takes over the museum October 23 & 24 with farolito-lit paths, candlelit historic buildings, ghost stories, live entertainment, bonfires, s’mores, and plenty of reasons to wander around after dark.
Come for the ghosts. Leave knowing a little more about New Mexico.
And while you’re there, you’re supporting an organization doing the very cool work of keeping New Mexico history, traditions, and stories alive and accessible.
Follow @sfgolondrinas for more information and other upcoming events.
This event has a limited capacity, and tickets must be purchased in advance.
Photo courtesy of El Rancho de las Golondrinas Facebook.
#ObtainCreative #ElRanchoDeLasGolondrinas #LasGolondrinas #SpiritsOfNewMexico #NewMexicoHistory #NewMexicoCulture #SantaFeNM #ThingsToDoInSantaFe #NewMexicoTrue
Maggie, here! Does anyone else get as excited to thrift as I do?
Lately, if I want something, I’m probably going to at least try to buy it secondhand, first.
This wasn`t always the case, and my fancy espresso machine is proof that I still buy new things sometimes. But now, some of my favorite things in my house and closet were someone else’s first.
I love finding something that feels a little more unique and knowing I’m giving something perfectly good, another life. Bonus, that 99% of the time, it`s much cheaper.
Secondhand shopping has also made me pickier. I’m less likely to buy something just because it’s popular, and more likely to wait until I find something I actually love.
What’s your best secondhand find?
#TeamObtain #ObtainCreative #SecondhandShopping #ShopSecondhand #ThriftedFinds #ThriftStoreFinds #SecondhandFirst #ConsciousShopping
Your post does not need to say all the things. Your social media strategy does.
If one single post has your mission statement, three statistics, an event announcement, and two CTAs... We need to simplify.
Every post should have one clear job. Your strategy is what makes sure all those individual posts work together to tell the bigger story, support your goals, and move your audience somewhere meaningful.
So before you post, ask:
→ What`s the ONE thing we want people to know?
→ What`s the ONE thing we want them to do?
→ Can we cut anything that doesn`t help with either?
Need help building a social strategy that connects all the pieces? Send us a DM.
#ObtainCreative #SocialImpactMarketing #SocialMediaStrategy #SocialMediaManagement #ContentStrategy #DigitalMarketing
If there’s one thing we consistently encourage our clients to do, it’s tell more stories.
That`s because social-impact organizations already have what most brands are desperately trying to create: meaningful stories about real communities and work that actually matters.
Our job is to help you recognize those stories and turn them into content that gives people a reason to care.
#ObtainCreative #SocialImpactMarketing #Storytelling #SocialMediaStrategy #ContentStrategy #MissionDrivenMarketing
We don’t make the rules. We just know a good thing when we see it.
Especially that last one.
#ObtainCreative #SocialImpactMarketing #SpookySeason #SweaterWeather #FallVibes #DigitalMarketing
