Stop posting like an organization. Start posting like a human.

One of the biggest social media shifts we`re seeing right now? Audiences are choosing connection over perfection. People don`t open Instagram hoping to read a press release. They open it to learn something, feel something, laugh, relate, or connect with another person.

Yet many organizations still sound like they`re writing annual reports:
"Our organization recently launched a new initiative focused on..."

Instead, try:
"Last week, we met a family who reminded us exactly why this work matters."

The difference isn`t just tone. It`s strategy. Your mission is important, but your audience connects with humans first.

Scroll through to see a few ways to make your content more human.

#ObtainCreative #ObtainKnowledge #SocialImpactMarketing #StorytellingMarketing #MissionDrivenMarketing #ContentStrategy #SocialMediaTips #DigitalMarketingTips

Your social media strategy needs a backpack.

Just like students don`t show up on the first day of school with an empty backpack, marketers shouldn`t have to start every post from scratch.

A good marketing backpack has the essentials:

Content calendar — Know what`s coming next.
Brand guide — Keep everything looking and sounding like you.
Templates — Don`t reinvent the wheel every time.
Analytics — Know what`s working and what needs adjusting.

The goal isn`t to fill your backpack with more stuff. It`s to have the right tools within reach when you need them.

Pack smarter. Create easier.

#ObtainCreative #ContentStrategy #MarketingTips #SocialMediaManager #DigitalMarketing #ContentPlanning

“We were built to make sure New Mexico’s creative industries have a champion.” — Shani Harvie

New Mexico’s creative economy is powered by artists, entrepreneurs, small businesses, organizations, and communities across the state, and the New Mexico Creative Industries Division is working to help that ecosystem grow.

For our latest Community Highlight, we spoke with Division Director Shani Harvie about how the NM Creative Industries Division has evolved since launching in 2023, the resources and opportunities available to New Mexico’s creative community, and what’s ahead.

In just its first three fiscal years, the Division has awarded $4 million in funding, supported more than a thousand creatives and creative businesses, developed statewide resources, and brought creatives together through programs like NM CreativeCon.

For Shani, that connection is an important part of the work:

“The biggest takeaway for me was how much possibility grows when creatives and public sector folks are in the same room with one another, and how much hope and direction can come from feeling part of a statewide ecosystem rather than navigating in isolation.”

Swipe to the end to view the New Mexico Creative Industries Division`s upcoming grant cycles.

#CreativeEconomy #CreativeIndustries #NMCreatives #EconomicDevelopment #CommunityHighlight #ObtainCreative @nmeconomicdev @nmcreativediv

Caring is chic. ✨

Amplifying underrepresented voices.
Championing women.
Strengthening communities.
Helping good organizations tell better stories.

We get to use creativity in service of work that matters, and we think that will always be in style.

#KindChic #ObtainCreative #ObtainTeam #SocialImpactMarketing #MissionDrivenMarketing #NonprofitMarketing #CreativeForGood

I`ve stopped trying to be good at a few things.

Not because I`ve given up, but because my priorities have shifted in my 30s, and I`ve realized they`re not actually goals worth chasing.

Somewhere along the way, I had picked up the idea that success looked like overproductivity, a showroom home, and knowing everything. Turns out that version of success is exhausting.

Instead, I will be prioritizing:
- Rest without guilt
- Progress instead of perfection
- Curiosity over having all the answers
- Boundaries before burnout
- Books I can`t wait to pick up

I`d love to know, what`s something you`ve stopped trying to be good at lately?

#LifeLately #ProgressOverPerfection #PersonalGrowth #BoundariesBeforeBurnout #RestIsProductive #ReadGoodBooks #ObtainCreative