It`s not the algorithm (most of the time.)

One of the biggest trends we`re seeing right now isn`t a new platform, feature, or algorithm update. It`s a shift toward audience-first content.

When organizations tell us their reach is down, our first question isn`t usually, "What changed in the algorithm?" It`s:

"Why would someone stop scrolling for this post?"

That`s not meant to be harsh. It`s a reminder that people are overwhelmed with content. The organizations standing out today aren`t necessarily posting more. They`re creating content that feels relevant to the people they`re trying to reach.

For social impact-oriented orgs, that often means moving away from mission overload and grant-report language and toward stories, people, community voices, and real-world impact.

Your mission is important, but your audience needs a reason to connect with it first. Before you publish your next post, ask yourself:

"Would someone outside our organization find this interesting, helpful, inspiring, or worth sharing?"

#SocialImpactMarketing #SocialMediaTips #SocialMediaStrategy #StorytellingMatters #ObtainCreative #ObtainKnowledge

June is a natural time to pause and take stock of what`s working, what`s not, and where your marketing efforts are headed next.

One trend we`re seeing across Social Impact marketing right now is a shift away from doing more and toward doing what matters most.

That means:
✓ Prioritizing stories over announcements
✓ Using analytics to inform decisions
✓ Repurposing content instead of constantly creating from scratch
✓ Building genuine community instead of chasing vanity metrics

The second half of the year is a great opportunity to refine your approach before year-end campaigns, giving season, and annual reporting begin.

#MarketingStrategy #SocialMediaStrategy #SocialImpactMarketing #ObtainCreative #ObtainKnowledge

If Instagram were a community garden, we`d all be paying a little less attention to the flowers and a little more attention to the people stopping by.

One of the biggest takeaways from recent Instagram conversations is that connection matters more than ever.

Likes are still nice. They`re a sign that someone enjoyed what they saw. But saves, shares, and watch time tell a deeper story. They show that people found something valuable enough to revisit, recommend, or spend time with.

For nonprofits, community organizations, and mission-driven brands, that`s actually encouraging news! Because meaningful content isn`t always the loudest content. Sometimes it`s the post that teaches something helpful, shares a story that resonates, or reminds someone they belong.

The best communities, online and offline, aren`t built overnight. They grow through consistency, care, and creating something people want to return to.

Swipe through to see why Instagram might have more in common with a community garden than you think! 🌱

#ObtainCreative #SocialMediaTrends #CommunityBuilding #ContentStrategy #DigitalMarketing #NonprofitMarketing

One of the biggest shifts we’re seeing in social media right now? More content doesn’t automatically mean better results.

Across platforms, audiences are engaging more with content that feels intentional, thoughtful, and worth spending time with. Instagram’s continued push toward saves, shares, watch time, and meaningful engagement has made quality matter more than sheer volume.

That’s actually something we’ve adjusted at Obtain.

We intentionally lessened our posting frequency so we could focus on creating stronger, more valuable content. Fewer rushed posts. More strategy. More storytelling. More content designed to connect, not just fill a calendar.

And honestly? It’s led to better-performing content and a healthier creative process for our team, too. Sometimes “less is more” isn’t about doing less overall. It’s about making more room for intention.

Swipe through to see a few examples of high-quality content we’ve loved creating lately 💛

#ObtainCreative #SocialMediaTrends #ContentStrategy #DigitalMarketing #QualityOverQuantity #SocialMediaManager